Lexington, SC (Paul Kirby) – When Useful resource Actuality Group or RRG started promoting individuals’s houses for a flat charge, hybridized fee round 2017, individuals who discovered them thought there needed to be a catch. Someplace, hidden in all of the positive print of contracts and literature, there simply needed to be. When different actual property brokers bought houses and made $5, $10, and even $50 thousand in vendor’s fee, the low, fastened worth that RRG would promote a house for was simply too good to be true. Someplace, there needed to be a catch!
RRG is a normal actual property brokerage agency positioned on North Lake Drive in Lexington. Though they do purchase and promote each residential and business properties, they largely concentrate on the residential property side of the true property enterprise. They make use of between 22 and 24 brokers, have the Lexington workplace, and keep a small presence in Greenville, SC too. Owned by husband and spouse group Dustin and Tara Johns, RRG and its brokers have pioneered the one-price-sells-all fee within the Midlands market and finished so very efficiently.
Let’s simply cease proper right here and set up one factor: What RRG does will not be cut-rate, minimal service actual property gross sales. You could find firms that may simply checklist your private home with MLS (A number of Itemizing Companies) and nothing extra. These companies additionally cost a small flat charge payment, however they do nothing apart from checklist your property. At RRG, for his or her low flat charge of $2,800,they will promote any property for anybody it doesn’t matter what its worth, and the fee will at all times be the identical low worth! The distinction with RRG is they supply precisely the identical gold commonplace of service to each buyer irrespective of how a lot the vendor’s house is price.
Dustin Johns defined how sustaining this low worth is feasible by merely saying one phrase, “expertise.” He then defined by saying, “With the advances in expertise we now have at present, it makes it straightforward to do a terrific job on any residence at any worth. Whether or not we’re getting into photos into software program for a finances priced home, a fixer higher, or we’re doing that as a result of we’re itemizing a high-end luxurious residence on Lake Murray, all of it takes the identical effort. Actually, in all circumstances a digicam is a digicam, an indication is an indication, and a lockbox is a lockbox. These are fastened prices and are used once we promote a house of any worth. That each one price the identical irrespective of the worth of the residence. In the identical method for each property. The web is the web and that’s the massive one,” he continued. “The web and all of the assets it supplies has been the sport changer on this enterprise. After we press the enter key on any itemizing, it instantly travels to 1000’s of individuals and someplace, the right purchaser is simply ready to see the property we’ve simply provided. The consumers get an alert on their good machine when a itemizing publish. It’s actually that easy and that quick!”
Tara Johns, dealer in cost at RRG picked up right here saying, “The expertise is big. It’s what’s streamlined our job and made this $2,800 vendor’s fee doable. I bear in mind lugging round a number of giant MLS books and now, we are able to entry a number of listings and all their info proper within the palm of our arms with a wise telephone. Know-how has saved us each time, effort and cash. The bills it’s saved us we now have been capable of go proper again to our clients.” She went on to say that as quickly as a property is listed within the MLS software program and all potential consumers’ brokers are notified, the toughest work is finished. “It takes no further effort to get our vendor’s property in entrance of that many individuals as of late. Why ought to we cost a better payment to a vendor whose property is costlier if we aren’t doing any extra work? We don’t imagine the price of your private home ought to have something to do with what it prices you to promote it!
Why, one would possibly ask, would RRG depart such giant potential earnings on the desk by doing issues in a different way, particularly when everybody else appears desperate to run all the way down to the financial institution to money these giant fee checks? That’s easy to Dustin and Tara too. If a consumer solely pays $2,800 to promote their property, the quantity of repeat clients and referrals RRG sees grows exponentially. “Imagine us once we let you know that if somebody finds out you simply saved them 1000’s in fee on the sale of their residence,they’ll depart the closing with an enormous smile on their face. In addition they cannot wait to inform somebody what they simply did! The subsequent time they get able to promote a property, or when they’ve a pal or member of the family who’s able to promote a property, they gained’t consider anybody else however us right here at RRG,” Dustin stated.
Dustin once more made some extent of noting that RRG places the identical quantity of effort into the sale of a $100,00zero residence as they do a $10,00zero,00zero residence! “There’s nothing completely different within the service that the proprietor of a lesser priced residence will get. Whether or not it’s the $100,00zero greenback residence or the $1,00zero,00zero greenback residence, we’re there from the primary telephone name to the closing desk and for each step in between. We make all our service VIP service. That makes everybody really feel essential and to us, all of them are!”
Due to the cash RRG saves its shoppers, they see clients do issues solely the ultra-rich might do previously. “We have seen clients promote a number of houses over a five- or ten-year interval. First, we promote their present residence and discover them their dream residence on the lake,” Dustin stated. “After a number of years, they might understand they wish to dwell close to a golf course and because it solely price them $2,800 for us to promote their lake residence, they’ll checklist it with us and we do that. Then we can assist them discover their excellent golf course residence. Later, they might understand they miss the facilities of residing close to the water and so they wish to mix the perfect of each worlds. They can promote that second residence by way of us for simply $2,800 once more and we’ll assist them purchase in someplace like Chapin’s Timberlake group. There they will take pleasure in each worlds, the lake and the golf course. They’re solely capable of afford to do this as a result of we’ve been capable of save them these hefty commissions every time,” he concluded. “If every of the houses they bought have been valued at $500,00zero, we saved them about $30,00zero simply within the vendor’s commissions. With us, this complete strategy of promoting there first two houses solely price them $5,600 in fee. That is it, and I am going to assure you their is not any catch!”
When you consider it, the Johns’ components actually does make sense. Joyful clients convey extra clients and extra clients convey extra income. They don’t should be cash hungry to make a very good residing. Moreover, they’re getting wealthy with new buddies every day. It’s turned out to be massively profitable for them in quite a lot of methods.
Tara says that irrespective of what number of occasions they clarify it, some first-time sellers nonetheless are on the lookout for the catch proper up by way of closing. “When all of the papers are signed, all of the checks handed, and all of the charges have been paid, there are nonetheless these few which can be utilizing us as their vendor’s agent for the primary time. You possibly can see they’re ready for that catch. After we all shake arms and commenced to stroll out the door and they’re lastly assured they’re solely paying us $2,800, you possibly can see their smile and we all know we’ve made a pal and buyer for all times. That issues loads to us!”
Lexington is Dustin and Tara’s residence. They dwell right here, they play right here, they each went to high school and graduated from Lexington Excessive Faculty. “We like it right here and plan to be right here to serve our clients for years to come back. Then, sooner or later when buyer’s youngsters are sufficiently old to purchase or promote, they’ll be our clients too.” Tara concluded by saying, “We love making new buddies and we cherish the outdated ones we now have. RRG is part of this group and will likely be for years to come back. With our flat charge payment and sincere, full-service listings, we’re making new buddies day by day. There actually is not any catch!”
You possibly can study extra about RRG by checking on the market web site at www.resourcecolumbia.com. Their workplace is positioned at 200 N Lake Dr. in Lexington and you’ll attain them by phone at (803) 758-4444.